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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Bayer, Herbert (edited & designed by), World Geographic Atlas: A Composite of Man's Environment, Chicago, Container Corporation of America, 1953, First Edition, elephant folio (15.75" x 11"), Hardcover, tan monkscloth (heavy linen) boards w/ gilt embossed titles, gilt edges, NEAR FINE / no slipcase. Gilt spine titles faded, interior pages have minor age-toning, otherwise a beautiful copy..

368 pp. An interdisciplinary atlas, packed with information, covering the interconnected studies of geography, geology, demography, astronomy, climatology, and economics. The beautiful cartography from the Istituto Geografico de Agostino - Novara, Italy, is printed in from seven to ten colors. The 120 large physical/political maps are combined with 1200 charts, graphs & diagrams, and demonstrate Bayer's revolutionary approach to the expression of quantitative information. Privately printed by Container Corporation of America, for clients only. An atlas previously produced by CCA in 1936 had been "enthusiastically received". As a consequence of the the vast geopolitical changes in the interim, a new one was undertaken in 1949; it was completed after four years of intensive work by Bayer and his studio team and distributed for the CCA's 25th anniversary in 1953. Extensive index. (Our image is very large. Click once to open and then again to allow for best view and scrolling.

Herbert Bayer (1900-1985) was an Austrian-born artist who received early training at the Bauhaus by Johannes Itten and Wassily Kandinsky. He was subsequently appointed by Bauhaus director, Walter Gropius to teach a workshop there, "Druck und Reklame" (printing and advertising) from 1925-1928. Bayer emigrated to America in 1938 and the same year, having reconnected with his Bauhaus colleague, Walter Gropius, together they organized the landmark Museum of Modern Art exhibition 'Bauhaus 1919-1928'. Settling at first in NYC, he worked primarily in graphic design and advertising, for the Museum of Modern Art, N. W. Ayer & Sons, J. Walter Thompson, G.E. In 1946, and most significantly was hired as a design consultant to the Container Corporation of America, by its progressive CEO Walter Paepke who had been supportive of the re-establishment of the Bauhaus school in Chicago. He moved to Aspen, Colorado and, with Paepke, was instrumental in the development of Aspen from a remote, down-at-the-heels former mining town into The Aspen Institute, a center "for thinkers, leaders, artists, and musicians from all over the world to step away from their daily routines and reflect on the underlying values of society and culture" Today "The Aspen Institute for Humanistic Studies" remains a cultural center dedicated to fostering the synthesis of the arts and the sciences. Shortly after his projects at Aspen, he began working on the Atlas. The result was this, perhaps one of the most breathtaking examples of Bayer's well-honed and particular artistic vision, with which he consistently aimed to unite the arts and the ever developing technological life of the human experience.

In 1971 Bayer was an AIGA medalist for his lifetime of exceptional work and contribution to the field of design.

This seminal title, by the Bauhaus master, is an essential in any design library.

The following is a link to a recommended article about this landmark publication: Information Ecology: Bayer's Book of Maps

And a video by designer Nate Burgos about this remarkable book: Rare Book Feast #1: Herbert Bayer's Book of Maps    [Book ID # 2148]

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