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Das Polstermobel (Upholstered Furniture)
 Das Polstermobel (Upholstered Furniture)
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Click Here to View other titles by  graphic design | typography graphic design | typography

Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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N/A, Printed Salesmanship, The Printing Art Quarterly, Vol. 65, No. 3, Chicago, Dartnell, 1935, First edition, folio (13.25" x 10"), SB, plastic spiral binding w/ illus. paper boards, G+ / none. Boards rubbed, corner boards exposed, edgeworn, loss on head of spine, pages age-darkened, some pages separated from spirals.

104 pp. Intended as a reference for printers. Contents: An Idea-A-Day in Preparation for the Fall upturn; The FHA and Its Effect on Printing Sales; 9 Secrets of Successful Direct Mail; Color Snapshots; Fine Typography Makes Fine Letterheads; America Is Creating Its Own Modernism; Catalog Printing; Printed Salesmanship Letter Problem Contest; Stage Settings for Package Pictures; Five Types of Visual Sales Presentation; Field's Fashion Mailing Looks Like Late News; This Is the "Era of Color" in Printing; Index to Sources of New Printing Suggestions.    [Book ID # 40]


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