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Optos Books - Rare and Hard to Find Books on the Visual History of Modern Design - graphic design | typography: Brodovitch - Optos Books
                       
                       
 
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Publications on the history of modern typography, trademarks & logotypes, packaging, posters, advertising, signage, commercial art, book design, letterheads, etc., including notable designers and their works in these fields.

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Grundberg, Andy, Brodovitch, New York, Documents of American Design & Harry N. Abrams, Inc, 1989, first edition, 4to (12.25" x 9.25"), HB, black cloth boards w/ blank embossed titles, NF/ NF. Some fingerprints to black glossy endpapers (as expected), and top corners slightly bumped. Else clean and bright, inside & out.(our photograph has reflections from the archival mylar).

160 pp. 340 illustrations, including 70 in full color (two of which pages reproducing 40 covers from Harper's Bazaar, published during his tenure there from 1934 - 1958). Alexey Brodovitch (1898-1971), legendary art director for Harper's Bazaar and his own landmark magazine Portfolio, passionate teacher of graphic design, advocate of photography and collaborator with many prominent photographers, is often credited with having a major influence on the acceptance of European modernism in America. Here is an intimate look at Brodovitch's life and stunning body of work, well art directed -- befitting its subject. Includes a fold-out timeline documenting his numerous accomplishments, contextual with world events and other milestones in the arts.

"Astonish me!" was Brodovitch's often quoted exhortation to students attending his "Design Laboratory" classes over the years. Though borrowing "étonnez-moi!" from the Russian ballet master Sergei Diaghilev, with this charge, Brodovitch indeed set in motion the application of the modernist ethos to American graphic design and photography. This volume carefully documents the achievements of Brodovitch's provocative vision in a career that spans fifty years as well as touching upon those of his many notable students.     [Book ID # 638]


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